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L677 — Privacy Policy

Your personal information matters to us. Here is a transparent account of how l677 collects, stores, and protects your data.

Last Updated: January 2026 Applicable: Bangladesh GDPR Compliant
Table of Contents
Last Revised: 1 January 2026
1

Introduction & Policy Purpose

L677 is a trusted online gaming platform in Bangladesh. We believe protecting your personal data is not just a legal obligation — it is an ethical commitment. This Privacy Policy explains what information l677 collects, why we collect it, how we use it, and how we keep it safe.

By using any l677 service, you agree to this Privacy Policy. Please read it carefully. If you have any objections, contact us before using our services.

This policy was last updated on 1 January 2026. We will notify registered users by email of any significant changes.

2

What Information We Collect

L677 collects three types of information — what you provide directly, data collected automatically as you use our services, and information received from third parties.

Types of Data Example Collection Time
Identity Information Full name, date of birth, national ID number At the time of registration and KYC verification
Contact Information Mobile number, email address, residential address At the time of account creation
Financial Information BKash/Nagad/Rocket number, transaction history At the time of deposit and withdrawal
Technical Information IP address, device information, browser type, cookies While Using the Site or App
Gaming Information Betting history, game preferences, bonus usage While Using the Platform

We never collect your bank PIN, mobile banking password, or payment card CVV. If anyone asks for this information, please notify our support team immediately.

3

How Your Information Is Used

L677 uses your information solely for specific purposes. Below is a clear breakdown of what data is used for and why.

  • Account Management: Identity and contact information is used to create, verify, and maintain your account.
  • Transaction Processing: Financial information is required to process deposits and withdrawals.
  • KYC Verification: National ID or passport details are used to verify your age and identity.
  • Fraud Prevention: IP and device data are analyzed to detect suspicious transactions and multiple accounts.
  • Personalized Experience: Gaming data is used to show you relevant offers and recommendations based on your preferences.
  • Customer Support: Email and mobile number are used for support and communications.
  • Legal Obligations: Data required to meet regulatory obligations is retained accordingly.
  • Platform Development: Anonymized data is used to analyze user experience and improve service quality.

l677 never sells your information to third parties for marketing or advertising purposes.

4

Data Sharing & Disclosure

L677 may share your information with third parties only in very limited circumstances and for specific purposes. Your personal data is never shared outside these defined situations.

  • Payment Processors: Data is shared with bKash, Nagad, Rocket, and banking partners solely to process transactions.
  • Game Providers: Minimal data may be shared with third parties as required to operate their games.
  • Law Enforcement: Information may be disclosed to authorities in compliance with a court order or applicable laws in Bangladesh.
  • Technology Partners: Cybersecurity, fraud detection, and analytics providers may receive limited data solely under contracted terms.

All third parties with whom data is shared are contractually bound to comply with l677's privacy standards and may not use the data for their own purposes.

5

Cookie Policy

L677 uses cookies and similar technologies on its website and app. Cookies are small text files stored on your device that help improve your browsing experience.

Types of cookies we use:

  • Essential Cookies: Used to maintain login sessions, ensure security, and operate core services. These cannot be disabled.
  • Functionality Cookies: To remember your language preference, game settings, and personalized experience.
  • Analytics Cookies: Anonymized data is collected to identify the most-used areas of the site and improve the platform.
  • Security Cookies: Used to detect fraud and bot activity.

You can disable analytics and functionality cookies from your browser settings. However, turning off essential cookies may affect certain features of the site.

6

Data Protection Measures

L677 employs industry-leading technology to protect your personal information. The key layers of our security framework are outlined below.

1
256-bit SSL Encryption All data transmitted between your browser and our servers is secured with bank-grade encryption.
2
Two-Factor Authentication (2FA) OTP verification is used to confirm identity at login and during important account changes.
3
Firewall & Intrusion Detection Advanced server-level firewalls and real-time threat detection systems are always active.
4
Regular Security Audits Independent third-party security experts regularly audit our systems.
5
Limited Access Policy Only authorized personnel may access specific data, strictly within the scope of their role.
6
Data Backup & Recovery Encrypted backups are taken daily and a disaster recovery plan is kept active at all times.

In the event of a security breach, l677 will notify affected users within 72 hours and take appropriate action.

7

Your Data Rights

As an l677 account holder, you have important rights over your personal data. Contact our support team to exercise any of these rights.

  • Right to Access: You may request a full list of the information we hold about you.
  • Right to Rectification: You may request corrections if any of your information is inaccurate.
  • Right to Erasure: You may request deletion of your data in certain situations (unless retention is required by law).
  • Right to Restrict Processing: You may request that the use of your data be restricted in certain circumstances.
  • Data Portability: You may request a copy of your information in a standard, portable format.
  • Right to Object: You may object to the processing of your data for specific purposes.

l677 typically responds to data-related requests within 30 days. Complex cases may take up to 90 days.

8

Child Protection

L677 services are intended for adults aged 18 and above. We do not knowingly collect personal information from minors. If a minor has created an account on our platform, please notify us and we will delete the relevant data and close the account.

A note to parents — please monitor your child's device usage and consider using parental control software.

9

Data Retention Period

L677 retains your information only for as long as necessary. Even after account closure, certain data may be kept for a defined period to meet legal obligations.

  • Account Information: For the duration of the account and up to 5 years after closure.
  • Financial Transaction Records: A minimum of 7 years, in accordance with Bangladesh financial regulations.
  • KYC Documents: Up to 5 years after account closure.
  • Support Contact: Up to 2 years after a dispute is resolved.
  • Cookie Data: Session cookies are cleared when the browser is closed; persistent cookies last up to 1 year.

After the defined retention period, data is securely deleted or anonymized.

10

Contact & Complaints

For any questions or complaints about this Privacy Policy, please contact our data protection team.

Email: [email protected]

Response Time: Typically within 24–48 hours

Live Chat: 24/7 Active

We take all privacy-related complaints seriously and aim to provide a formal response within 30 days.

Why l677 Leads on Privacy

We don't just make promises — we actively ensure your data is protected.

End-to-End Encryption

Every transaction and piece of personal data is protected by bank-grade 256-bit SSL encryption. No third party can access this information.

KYC Verification System

Every account on l677 goes through identity verification. This protects your account from fraud and unauthorized access.

Data Is Never Sold

L677 never sells your information to advertisers or third parties. Your data is used exclusively to serve you.

Transparent Policy

We explain clearly why we collect each piece of data. There are no hidden conditions buried in legal language — everything is straightforward.

Spam-Free Communication

We do not send unsolicited promotions to your mobile or email. Only relevant account updates and offers you have opted into are sent.

Right to Delete Your Data

Upon account closure, all data is deleted except what is legally required to be retained. You stay in control of your privacy.

Start Gaming in a Secure Environment

You have read the l677 Privacy Policy. Go ahead and open your account with confidence — your information is fully protected.

  • 100% Secure Registration Process
  • Your data is never sold to third parties
  • Right to delete your account at any time
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